Why Retailers Need the Right Diamond Jewellery Manufacturer

India’s jewellery market is expanding. Valued at $80–$85 billion in FY24, it is set to reach $225–$245 billion by FY35. Rising incomes, urbanization, and digital shoppingn are driving this growth. For retailers, this is a big opportunity. The right diamond jewellery manufacturer can help meet demand with quality, design, and trust.

Retail is Changing: Stay Ahead with the Right Supplier

Jewellery retail is evolving. Organised brands are gaining market share, growing from 36–38% in FY24 to 42–43% by FY28. Customers want certified jewellery, trusted brands, and better shopping experiences. Digital adoption is rising, with online try-ons and e-commerce shaping buying habits.

Retailers must adapt to these trends to stay competitive. The growing demand for branded jewellery, both domestically and internationally, means that partnering with a manufacturer who understands global and local dynamics is critical. Suppliers offering advanced logistics, diverse designs, and flexible order options can help retailers optimize operations and capitalize on this growing demand.

Retailers need a diamond jewellery supplier who understands these changes. A supplier offering innovation, design variety, and assured quality will help retailers succeed.

What Makes People Buy Jewelry?

Customers buy jewellery for both style and investment. About 70% see it as both. High-income buyers and older customers buy more often. Quality and design matter most, followed by price. Minimalist and modern styles are rising, especially among GenZ women.

Brand trust is key. Over 50% plan to buy jewellery with the same or higher frequency in 2025. They prefer brands with strong heritage, certifications, and good store experiences.

For retailers, this highlights the importance of aligning with a supplier that prioritizes exceptional craftsmanship and trend-forward designs. Offering curated collections that appeal to modern buyers and investment-focused consumers will set you apart in a competitive market.

Word-of-Mouth Still Matters

Even in a digital world, word-of-mouth is the top driver. About 56% of buyers rely on recommendations, while 42% visit jewellery markets. Influencer marketing and radio ads have little impact.

Most metro-based buyers shop in their city, but some also buy in smaller towns. A supplier with diverse collections helps retailers serve both markets.

This highlights the need for a manufacturer who can deliver consistency across various product categories and regions. Retailers who offer well-crafted jewellery that exceeds customer expectations will naturally benefit from positive word-of-mouth

The Right Supplier, The Right Future

To grow, retailers need a diamond jewellery manufacturer who offers quality, trend-focused designs, and reliability. As the market grows, the right partnership will ensure success.

A trusted supplier can act as a strategic partner, providing insights into emerging consumer preferences, production innovations, and global market trends. By aligning with a forward-thinking manufacturer, retailers can secure their place in this rapidly evolving landscape and drive sustained growth.

The above stats and facts are sourced from Deloitte – Sparkling Success: Renaissance in India's Gems and Jewellery Sector, January 2025.

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